Hidden Chest Studio is a Kuala Lumpur gamification agency designing gamified apps and engagement systems for brands and enterprises — built on the same game design principles we use to ship our own titles, and trusted by AirAsia and Khazanah Nasional.
A lot of gamification work is bolted on after the fact — a points counter added to an app that was never designed around play. Hidden Chest Studio approaches enterprise gamification the other way around: we design the engagement loop first, using real game design mechanics, then build the interface and rewards system around it. That's the process behind LOFINDER, the brand gamification project we built for AirAsia, and it's the same process we bring to every enterprise engagement brief.
Our gamification agency work covers gamified app design, engagement and rewards systems, and enterprise gamification programmes for internal or customer-facing use. Because we're a full game studio first, we're able to bring mechanics that feel genuinely game-like — progression, feedback loops, competition, reward pacing — rather than the shallow badge-and-points layer that a lot of "gamified" products settle for.
This isn't limited to app screens. For Khazanah Nasional, we designed and built a bespoke interactive installation at the historic Carcosa Seri Negara, applying the same engagement-first thinking to a physical, in-venue experience. Whether the deliverable is a mobile app, a web dashboard, or a live installation, the underlying discipline is the same: understand what makes people want to keep going, then build the system around that.
Hidden Chest Studio was founded in 2020 and is based in Kuala Lumpur, with 5+ projects shipped and 6 industry awards, and press coverage from The Star, Vulcan Post, Free Malaysia Today, The Sun, and IGN. Every engagement system we build is scoped and run directly by one of our three co-founders, with no outsourcing between your brief and the build.
A gamification agency applies game design mechanics — points, progress, rewards, competition — to a non-game product or experience, to increase engagement. For AirAsia, that meant designing LOFINDER, a brand gamification project built to engage their audience through play rather than a standard app flow.
Gamification adds game mechanics to an existing product, app, or campaign — it doesn't require a full game to be built from scratch. If your goal calls for a standalone title instead, that falls under our game development studio work, and we scope each project toward whichever approach fits.
Yes. Our client work spans consumer brand engagement, like AirAsia's LOFINDER, and enterprise-facing interactive installations, like the bespoke experience we built for Khazanah Nasional at Carcosa Seri Negara. We design engagement systems for both audiences.
Rewards, progress tracking, and loyalty-style mechanics are core to most gamification briefs we take on, and we build them as part of the gamified app itself rather than bolting them on afterward.
We build tracking into the mechanics themselves — completion rates, session frequency, reward redemption, and progression data — so engagement is a measurable number rather than a guess. That data also feeds back into refining the system after launch instead of treating launch as the finish line.
Tell us about your platform, audience, and goals — we'll get back to you within 1–2 business days.